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Tech by Design was created with a bold vision: to empower the Statewide Health Information Network of New York (SHIN-NY) by delivering state-of-the-art technology infrastructure and services.

As a newly established nonprofit, Tech by Design needed a powerful brand strategy and identity. One that would instill trust, reflect its core values of collaboration, efficiency, and innovation, and establish itself as a leader in healthcare information infrastructure.

Caption Design partnered with Tech by Design to create a strategic brand foundation, beginning with a powerful logo and a comprehensive brand architecture. The result is a visual identity that differentiates the organization and reinforces its role as an innovator in healthcare technology.